Shiny Outcome Syndrome

Shiny Outcome Syndrome is what happens when you focus on outcomes and outputs generated by yourself and others rather than focusing on what is actionable right now. The term appears to have been coined by Justin Welsh who talks about it (mirror/archive) in his Saturday Solopreneur newsletter. However, it also fits with stuff that many other productivity gurus have written about.

Goal Setting and The Positive Fantasy Trap

In this blog post (mirror/archive), Kurtis Pykes calls this concept "the positive fantasy trap" - time spent fantasising about positive outcomes of a change you haven't yet made activates the reward centre of your brain so you are less motivated to actually do the thing. Alternatively, this view might make the outcome seem impossible and the task insurmountable.